How To make the most of instagram stories

Written By Kirsty Trigg

Instagram stories can be one of the most powerful social media marketing tools for brands but is still underrated by many. This makes stories a perfect space to connect with your audience in a quick, authentic, and visually engaging way and most importantly, keeping your brand top of mind.

Below are my tips and tricks for creating epic Instagram stories:

  • Keep it real: People want to connect with people. This will build up your trust and loyalty and to do this you could post your behind the scenes, daily updates or even something that’s gone wrong in the day!

  • Use Instagrams interactive stickers: These invite your followers to interact with your brand, boosting visibility and engagement. They can also provide you with valuable insights into what your audience loves.

  • Add Text, Captions, and Music: Many users watch Stories with the sound off, so add captions or key text to keep your message clear. Music can also help set the tone and make your content more memorable.

  • Brand consistency: if you have a particular message, colours or font that you use on your page then make sure this is also used when creating your stories.

Start posting today and watch your engagement grow. Still unsure? On the Map Marketing can assist your business with stories with selective packages so get in contact to hear more.

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Kirsty Trigg